It's no secret that J. Crew loyalists are miffed with the brand. According to Business Insider, the company's sales fell 5 percent compared to the same period last year—a result of missing the mark with consumers in key categories such as knits and shoes.
So how does the brand plan on solving this problem? WWD confirms that J. Crew has eliminated 175 jobs from its corporate offices, including head of women's design Tom Mora. He'll be replaced by sister-brand Madewell's current head of design, Somsack Sikhounmuong—a visionary who's become a style icon and media darling in his own right.
"We are making meaningful and strategic changes across our organization to better position us for future growth. While many of these decisions were difficult, they are necessary," J. Crew CEO Mickey Drexler said in a statement. "With Somsack in his new role, we will continue to focus on making critical improvements to our J. Crew women's assortment including fit, design aesthetic and styling. We know what needs to be done and while many of these initiatives take time, we have a committed team in place to make it happen."
Are you excited to hear about the shake-ups at J. Crew?