Friday, 5 June 2015

Jamie Chung's Latest Beauty Campaign is Great News for Diversity

Jamie Chung's Latest Beauty Campaign is Great News for Diversity

Jamie Chung is a familiar face (and voice!) in silver screen hits like The Hangover and Big Hero 6, sits front row at the most sought-after runway shows, and somehow manages to find the time to write for her blog, What The Chung[1], on a regular basis. And now, Jamie has another impressive job on her résumé as the newest face of Make Up For Ever.

While inking this deal is a pretty sweet career-making moment for Jamie, the announcement also sets a great example for the ongoing need for more diversity in the beauty industry. Even though Asians[2] make up more than half of the world's population, many trends and advertisements are still catered to the same definition of western beauty. To promote Make Up For Ever's "Be Bold. Be Unexpected. Be You." campaign, the actress-slash-blogger will empower people all around the world to look and feel their best—no matter your race or gender.

It sounds like a tall order, but Jamie will be in good company—the brand also tapped transgender model Andreja Pejic[3] to front the campaign alongside the star. We think the collaboration is a great fit for both personalities, and we can't wait to see the different ways each of the ambassadors will get creative with the brand's upcoming makeup launches.

Besides, after years of experimenting with beauty products and learning first-hand tips from the biggest artists in the biz, Jamie's quite the natural when it comes to makeup. Below, she shares her four favorite tricks—specifically geared for Asian facial features:

Focus on your cheekbones. "Many Asian women naturally have these amazing, high cheekbones. No matter your face shape, you can accentuate them use a bright blush like the Make Up For Ever Sculpting Blush in #22[4] and apply it about two inches away from your nose towards the middle of your cheek," says Jamie. "I found that starting the blush any closer to your nose shortens your facial features. Next, apply a little bit of bronzer just below your cheekbone and a touch of shimmery golden higher to the apples. No crazy contouring necessary—that's all it takes to make your cheek bones pop."

Try a bold red lip. "Red lips look particularly great on fair complexions. Prep your lips by patting on a touch of your foundation with a sponge—it helps bind the color to your lips so it lasts all day long. Always try to use a lipstick brush to first outline your lips with the lip color then fill them in with the same brush. It gives you better control over the application and creates that clean, crisp line," says Jamie.

Fill in your eyebrows. "Many Asians tend to have eyebrows that are more sparse. Filling them in is a simple step that really brings great definition to your facial features. Make Up For Ever Aqua Brow[5] is a creamy gel that glides on really naturally. Just use an angled eyebrow brush and apply a tiny amount of product to the base line of your brow with small, even strokes in the same direction your eyebrow hairs grow. Don't forget to dab your brush frequently on a tissue to remove clumps and achieve an even application," says Jamie.

Apply the right shade of foundation. "For people with fair or pale complexions, I found that the most flattering foundation shades match the skin on your neck. This usually means going one shade lighter than your facial skin tone. Streakiness is an issue when you deal with fairer skin, and a kabuki brush helps make sure you're really blending the foundation completely and seamlessly," says Jamie.

Related:
The Beauty Problems Only Asian Girls Understand
The New Urban Decay Naked Palette is the Only Smoky Eyeshadow Kit You'll Ever Need
Here Are The Six Best-Selling Lipsticks in the World
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Source : http://www.teenvogue.com/beauty/2015-06/jamie-chung-make-up-for-ever-beauty-tips
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