The denim[1] It-brand of the '80s is preparing to stage a comeback. As of yesterday, Jordache is offering shoppers a new luxe range that captures the sexy vibe it was known for after its original 1978 launch. Sarah Jessica Parker[2] stars in the new campaign, reports WWD[3].
The brand has, more recently, been available at Walmart, but the new collection (Jordache Look) is a price point above—styles will range from skinnies, mom jeans, to cutoffs and will be priced between $89 and $149 (they're only being sold online[4]). Vintage styles will also be making an appearance on the brand's site—the pieces will be reworked and are going for between $300 to $500.
In case you need a walk down Jordache memory lane, we dug up a vintage commercial spot from 1981:
More Denim Reads:
Survey Shows Skinny-Jean Wears Are Happier, More Confident
What Short Girls Need to Know About Buying Flares
Are Google and Levi's Making Smart Jeans For the Future?[5][6][7]
Then, come watch what happens when Sarah Jessica Parker goes to the White House with Kerry Washington:
Photos: Courtesy of WWD
References
- ^ denim (www.glamour.com)
- ^ Sarah Jessica Parker (www.glamour.com)
- ^ reports WWD (wwd.com)
- ^ sold online (www.jordache.com)
- ^ Survey Shows Skinny-Jean Wears Are Happier, More Confident (www.glamour.com)
- ^ What Short Girls Need to Know About Buying Flares (www.glamour.com)
- ^ Are Google and Levi's Making Smart Jeans For the Future? (www.glamour.com)
Source : http://feeds.glamour.com/c/35377/f/665037/s/471d9ad3/sc/14/l/0L0Sglamour0N0Cfashion0Cblogs0Cdressed0C20A150C0A60Cjordache0Elook0Esarah0Ejessica0Eparker/story01.htm
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