Wednesday, 10 June 2015

The Coolest '80s Jeans Are Back (With Sarah Jessica Parker!)

The Coolest '80s Jeans Are Back (With Sarah Jessica Parker!)

The denim[1] It-brand of the '80s is preparing to stage a comeback. As of yesterday, Jordache is offering shoppers a new luxe range that captures the sexy vibe it was known for after its original 1978 launch. Sarah Jessica Parker[2] stars in the new campaign, reports WWD[3].


The brand has, more recently, been available at Walmart, but the new collection (Jordache Look) is a price point above—styles will range from skinnies, mom jeans, to cutoffs and will be priced between $89 and $149 (they're only being sold online[4]). Vintage styles will also be making an appearance on the brand's site—the pieces will be reworked and are going for between $300 to $500.

In case you need a walk down Jordache memory lane, we dug up a vintage commercial spot from 1981:

More Denim Reads:
Survey Shows Skinny-Jean Wears Are Happier, More Confident
What Short Girls Need to Know About Buying Flares
Are Google and Levi's Making Smart Jeans For the Future?[5][6][7]

Then, come watch what happens when Sarah Jessica Parker goes to the White House with Kerry Washington:

Photos: Courtesy of WWD

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