Trying to stop smoking? Pick up your phone. Young adults who use social media in their effort to quit smoking are twice as successful as those who don't, according to a new study[1] from the University of Waterloo in Canada.
Scientists compared the success of young smokers who used a social media app called Break It Off with that of people who turned to an old-school smokers' hotline for help in their quest to quit. (Ah, calling a helpline—it sounds so Saved by the Bell, doesn't it?) After three months, nearly a third of the app users had successfully kicked their habit—but only 14 percent of people using the hotline had done the same.
It's not just because you can't hold a cigarette while using both hands to scroll through Instagram pics and type a new tweet. Updating your status with news about your quitting progress seems to be a big part of the equation.
The app encourages success by tracking all kinds of stats—like the number of days you've gone without smoking, how many cigs you've avoided, and how much money you've saved in the process—and posting certain milestones to your Facebook wall.
So take note and get to tweeting. In this case, humblebrags aren't annoying—they're just a smart quitting strategy.
Photos: Stocksy
References
- ^ a new study (uwaterloo.ca)
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