It would be the understatement of the year to say that Apple unveiled a lot of stuff at its Worldwide Developers Conference (WWDC) in San Francisco yesterday. There was a new iOS, OS X (swagger-ily named El Capitan), Apple Music, multi-tasking on the iPad, native apps for the Apple Watch, and plenty more. But what should we really get excited about?
Glamour spoke to Camille Fournier—the Chief Technology Officer at Rent the Runway[1]—to find out what her key takeaways were from the annual conference.
In her role as CTO, Fournier leads more than 60 engineers in developing innovative shopping technology at the retail-revolutionizing company (seriously, we've been RTR addicts since day one). She was previously a software engineer at Microsoft and, most recently, a VP at Goldman Sachs in risk technology and technology infrastructure.
Here's what she told us to get excited about from WWDC:
1. Women in the spotlight: "I am thrilled to see Apple put women onstage for WWDC. Google did a great job with Google I/O and I'm happy to see that Apple is at last paying attention to half the population of the world."
2. Women's health matters: "Reproductive health tracking in HealthKit. Again, a huge portion of the population. There was a lot of very reasonable outcry when this was not included in the initial launch so I'm glad to see it addressed."
3. Open sourcing Swift: "As an engineer, I love that they are open sourcing Swift, the new (as of last year's WWDC) app development language. This will enable a much richer ecosystem around the language, supporting better developer tools and support beyond the iOS landscape."
4. More power to developers: "I also am thrilled that Apple has finally stopped the pay-to-play model around building and installing apps on your phone. This will enable more developers to experiment with new ideas for apps, and give more power to developers who just want to tinker."
5. Making automatic testing easier for developers = faster innovation: "My final deep tech nerdy thing is that it is finally so much easier to test user interfaces in an automatic way in the apple ecosystem. This is HUGE because it means that what used to take hours and hours of painstaking manual effort can now be done automatically, and developers everywhere will be able to iterate faster while still guaranteeing amazing, high-quality experiences for their app users. Get ready for more frequent RTR app updates!"
6. Saving space on your iPhone: "On the subject of the the app user, app 'thinning' is a huge launch. This means that you only need the version of the app that is tailored to your device, instead of the version of the app that was made for every apple device out there. Your downloads are smaller, so they take less time, and they take up less space: no more need to delete photos to download new apps, or the newest version of iOS!"
7. Increased iPad functionality: "Another win for the app user: Split screen ability for your apps running on iPad. So you can pull up two apps and run them side by side. This will let you, say, check out the awesome dresses that you might want to rent while tweeting your friends about what you're thinking of getting, all without switching what your screen is showing. The new picture in picture capabilities are also sweet; no need to stop watching those clips from the Daily Show while you check that latest work email to make sure everything is running OK in production."
8. Native Apple Watch apps: "The Watch is still an innovation waiting to be proven out, but Apple is giving it their all to make it successful. The latest update allows for native apps. Why should you care? It means that your watch has intelligence beyond its relationship to your phone. Finally, you can leave your phone at your desk and know that if the worst happens your child's caretaker can text you and your watch will let you know. This is what I want from a wearable: just the most essential information, so that I can leave the distractions behind."
Photos: Apple; Courtesy Rent the Runway
References
- ^ Rent the Runway (www.renttherunway.com)
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