Monday 1 June 2015

Sephora's Best-Selling Lipstick in the United States Is Not What You'd Expect

Sephora's Best-Selling Lipstick in the United States Is Not What You'd Expect

Who saw this coming? The folks at WWD have mapped out Sephora's best-selling lipsticks around the world[1], and the winner from the U.S. is one you'd never guess.

It's not a bright eye-catching shade. It's not a classic we've heard about for years like Clinique Black Honey[2].

kat-sephora-lolita-best-seller-lipstick

It's Kat Von D Studded Lipstick in Lolita ($21, sephora.com[3]), a matte dusty rose color that's currently out of stock on the Sephora site, but you can still pick up on Amazon[4]. It's a long-wearing, soft almost-nude that works on every skin tone on the spectrum, so you can see how it would be a popular choice. But the best-seller? Truly surprising. Perhaps it's proof that the soft lipstick trend we saw at the Oscars earlier this year[5] has really taken off across the country.

Another truly shocking thing: How well models Chanel Iman and Coco Rocha are at pulling off quirky lipstick shades. Watch this session of Beauty Truth or Dare for proof.


Photo by Courtesy Sephora

Source : http://feeds.glamour.com/c/35377/f/665037/s/46d4fbef/sc/23/l/0L0Sglamour0N0Cbeauty0Cblogs0Cgirls0Ein0Ethe0Ebeauty0Edepartment0C20A150C0A60Csephoras0Ebest0Eselling0Elipstick/story01.htm
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