Monday, 15 June 2015

The Bracelet That Can Change People's Lives: Here's How You Can Help

The Bracelet That Can Change People's Lives: Here's How You Can Help

What do celebrities including Alessandra Ambrosio, Gigi Hadid, Kendall Jenner, and Zoe Saldana have in common? They've all been spotted wearing this lokai—a limited-edition beaded bracelet that supports the World Wildlife Fund (WWF).


Last year, lokai raised enough money to bring clean drinking water to more than 10,000 people in Ethiopia—and starting today (through July 28), the brand will donate $1 from every wild lokai[1] bracelet sold to benefit the WWF. In fact, they've pledged to donate a minimum of $250,000 to the organization.

wild-lokai-bracelet-charity

What's really intriguing about this simple beaded unisex wrist accessory: Each bead is laden with symbolism—and carries with it a piece of earth. White beads hold water from Mt. Everest in their centers—and the black beads contain mud from the Dead Sea. These are the highest and lowest points in the world.

What do you think? Will a limited-edition wild lokai grace your arm party this summer?

Photos: Courtesy

References

  1. ^ wild lokai (mylokai.com)

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